In the world of digital marketing, new formats and ways of interacting with customers are constantly appearing. One of the most revolutionary innovations of recent times has been Viber Carousel Messages - a new type of message that cardinally changes the approach to marketing campaigns.
What is Viber Carousel?
Viber Carousel is an interactive message format that allows you to send multiple cards in one message. Each card can contain an image, title, description, and action buttons, making messages more informative and attractive to users.
🎠 Demonstration of Viber Carousel
Here is what the new carousel messages look like:
Why is this a revolution in marketing?
❌ Previously (simple messages)
Promotion! 50% discount on shoes. Shop now!
- 1 message = 1 offer
- Limited information
- Low engagement
- Plain text
✅ Now (Viber Carousel)
Carousel with 3 cards:
• Shoes with a discount • Summer collection • Exclusive offers
- 1 message = up to 10 cards
- Complete information + images
- High engagement
- Interactive buttons
Key benefits of the new format
📊
300% engagement increase
Users interact with carousel messages 3 times more often compared to simple texts.
🖼️
Visual appeal
High-quality images make messages more attractive and memorable.
🔘
Interactive buttons
Up to 2 buttons per card with customizable actions - from going to the website to making a call.
📱
Mobile optimization
Automatic adaptation for different screen sizes and device orientations.
🎯
40% conversion increase
Statistics show a significant increase in sales when using carousels.
💰
Cost savings
One carousel message replaces several simple ones, saving up to 60% of costs.
Performance statistics
300% Increase in clicks
40% Conversion growth
10 Maximum cards
60% Cost savings
Who is already using Viber Carousel?
The new format is quickly gaining popularity among various types of businesses:
- E-commerce: Product presentation, promotions, new arrivals
- Restaurants: Menu, special offers, new dishes
- Hotels: Rooms, services, restaurants, entertainment
- Educational institutions: Courses, programs, teachers
- Beauty salons: Services, cosmetics, procedures
- Car dealerships: Cars, spare parts, service
How to start using?
Step-by-step instruction
- Prepare content: Images, texts, URLs for each card
- Create structure: Determine the number of cards and their sequence
- Configure buttons: Add up to 2 buttons per card with the desired actions
- Test: Check display on different devices
- Send: Use SMSBAT API to send
Best practices
✅ Recommendations:
- Use high-quality images (1200x630px)
- Create short and clear titles
- Arrange cards in a logical order
- Test on mobile devices
- Analyze results and optimize
❌ Avoid:
- Too long texts
- Low-quality images
- Too many cards (optimal 3-5)
- Non-informative buttons
- Ignoring the mobile version
The future of marketing
Viber Carousel is just the beginning of a revolution in marketing messages. In the coming years, we expect even more interactive formats to appear:
- Video carousels with autoplay
- 3D images and AR elements
- Voice messages with interactive elements
- Personalized content based on AI
Conclusion
Viber Carousel Messages represent a real revolution in marketing communications. This new format not only increases user engagement, but also significantly increases conversion and saves business money.
If you are not yet using Viber Carousel in your marketing campaigns, it’s time to change that. Start with simple carousels of 2-3 cards and gradually expand their functionality.
SMSBAT Team
Experts in omnichannel marketing and Viber Business Messages. We help businesses increase the effectiveness of marketing campaigns.
Ready to try Viber Carousel?
Join thousands of businesses already benefiting from the new format of messages. Start with a free trial and see the difference today!