In the world of business communications, structure and ease of navigation play a key role. One of the most practical innovations in Viber Business Messages is List Messages - a new type of message that revolutionizes the way information is presented and navigated for users.
What is Viber List Messages?
Viber List Messages are structured messages in the form of lists that allow you to send multiple items with titles, descriptions, and action buttons. Each list item can contain an icon, title, description, and button, making navigation intuitive and convenient.
📋 Demonstration of Viber List Messages
Here is what the new list messages look like:
Why is this a revolution in navigation?
❌ Previously (simple messages)
Our services:
-
Shop
-
Contacts
-
About Us
- Simple text
- No structure
- Complex navigation
- Low engagement
✅ Now (Viber List Messages)
Interactive List:
🏪 Shop →
📞 Contacts →
ℹ️ About Us →
- Structured elements
- Icons and descriptions
- Intuitive navigation
- High engagement
Key benefits of the new format
🧭
Improved navigation by 250%
Users find the information they need 2.5 times faster thanks to structured lists.
🎯
Intuitive UX
The familiar list format with icons and descriptions makes interaction natural.
📱
Mobile optimization
Automatic adaptation for different screen sizes and device orientations.
⚡
Quick access
Up to 10 elements in one message with instant access to the required information.
🔘
Interactive buttons
Each element can have its own action button - from going to the website to making a call.
💰
Cost savings
One list message replaces several simple ones, saving up to 50% of costs.
Performance statistics
250% Navigation improvement
180% Increase in clicks
10 Maximum elements
50% Cost savings
Who is already using Viber List Messages?
The new format is quickly gaining popularity among various types of businesses:
- Restaurants: Menu, services, contacts, delivery
- Hotels: Rooms, services, restaurants, entertainment, contacts
- Medical institutions: Services, doctors, booking, contacts
- Educational institutions: Courses, programs, teachers, contacts
- Beauty salons: Services, cosmetics, procedures, booking
- Car dealerships: Cars, spare parts, service, contacts
- Banks: Products, services, branches, contacts
- Insurance companies: Products, services, offices, contacts
How to start using?
Step-by-step instruction
- Prepare content: Titles, descriptions, icons for each element
- Create structure: Determine the number of elements and their sequence
- Configure buttons: Add action buttons for each element with the desired action
- Test: Check display on different devices
- Send: Use SMSBAT API to send
Best practices
✅ Recommendations:
- Use clear icons and emojis
- Create short and informative titles
- Add useful descriptions to each element
- Arrange elements in a logical order
- Test on mobile devices
- Analyze results and optimize
❌ Avoid:
- Too long titles and descriptions
- Non-informative icons
- Too many elements (optimal 5-7)
- Non-informative buttons
- Ignoring the mobile version
Usage examples
🍽️ Restaurant
Our services:
🍽️ Menu → View dishes
🚚 Delivery → Order delivery
📞 Contacts → Contact us
⭐ Reviews → Read reviews
🏥 Medical center
Our services:
👨⚕️ Doctors → View specialists
📅 Booking → Make an appointment
🏥 Services → View services
📞 Contacts → Contact us
The future of navigation
Viber List Messages are just the beginning of a revolution in navigational messaging. In the coming years, we expect even more interactive formats to appear:
- Dynamic lists in real time
- Personalized elements based on AI
- Voice messages with interactive lists
- 3D navigation and AR elements
Conclusion
Viber List Messages represent a real revolution in navigational communications. This new format not only improves user navigation, but also significantly increases engagement and saves business money.
If you are not yet using Viber List Messages in your business communications, it’s time to change that. Start with simple lists of 3-5 elements and gradually expand their functionality.
SMSBAT Team
Experts in omnichannel marketing and Viber Business Messages. We help businesses improve the efficiency of communication and navigation.
Ready to try Viber List Messages?
Join thousands of businesses already benefiting from the new format of navigational messages. Start with a free trial and see the difference today!